A collegiate crest treated like a maker's plate: matte black ground, warm brass linework, nothing shouting. It reads as heritage rather than hype.

Design Story

The composition is strictly vertical and centred. Stacked typography sets the hierarchy — a small arched line above, then the heavy blocked wordmark, then a narrower secondary line and a slim engraved bar. Below that, a basketball hoop and net form a bridge into the husky head, drawn in cool grey, white and black so it separates cleanly from the gold framing. A bracketed border with rivet-style dots closes the panel and ends in a shield point near the base. Tonal contrast does all the work: two golds, one deep black, one accent of warm red.

Use & Experience

On a tumbler, the crest sits as a single focal panel on the front face, the vertical proportion of the silhouette matching the vertical stack of the graphic. Dark ground wraps around, letting the brass detail catch light as the vessel turns. The handle area stays clear of the artwork, so the panel stays legible in hand — a quiet statement piece rather than a loud one.

Size & Capacity

Available capacity: 40 oz.

Restrained palette, disciplined structure, real carry presence.